About Us

TIMELINE

In 2010 we’re celebrating 5 years of supplying top quality sales training to the UK and Europe.  We relish each training challenge and we love making our customers money.  Here are a few of our milestones:

2004:

  • 24 July:  The Natural Training Co Ltd is registered on the with a focus on sales training and presentation skills training.
  • Founder Matt Drought designs and researches a range of courses with the aim of providing a fresh, relevant and bold training experience.
  • Our first website is built by Andy Bell from mint digital in exchange for presentation skills and sales training for the team
  • From his lounge room in Clapham Matt teaches Andy to cold call which was a spectacular success. Andy made 3 calls.
  • October:  Bob Dylan releases Chronicles

2005:

  • March:  Natural Training gets our first customer Searchflow and a further 40 new customers, many of which are still with us today.
  • May:  Two of our longest serving trainers, Fred Robson and Barrie Sharp join the team.
  • July:  Lance Armstrong wins his seventh Tour de France

2006:

  • April:  Natural Training is first to market with Natural LIVE – featuring real sales calls making it sales training with the highest ROI in the UK
  • June:  British Airways contracts Natural Training to provide a wide-sweeping advanced presentation skills programme for 200 senior executives.
  • October:  BBC commissioned documentary maker Sarah Cole films our acclaimed sales training

2007:

  • February:  The team grows to 6 full time naturals and 15 associate trainers
  • May:  We expand our open workshop calendar with 6 training products in London and Birmingham
  • July:  We move into our Paul Street office and huddle around 4 desks with co-tenant Vivid Advertising
  • August:  Led Zeppelin comeback at the O2 arena
  • September:  Negotiation skills training is added to our portfolio of training with immediate success.

2008:

  • March:  Natural training celebrates our 500th client!
  • May:  Clergy House, part of a beautiful former church in the heart of London becomes our new home
  • September:  Lehman Brothers collapses, heralding the start of the biggest financial crisis since the depression.
  • December:  We increased our sales year-on-year by 150%

2009:

  • We run over 60 Natural LIVE days for EMC and technology partners including Dell, Insight and Unisys.
  • July:  Peter Andre and Jordan split after 4 years of marriage.  Shame.
  • Despite the recession we celebrate client 1000 and grow our sales yet again, one of the only training companies in the UK

2010:

  • March – former Chief Executive of AIPP Paul Owen joins as our new Managing Director
  • We celebrate our first 5 years in the training market!

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