About Us

TIMELINE

In 2010 we’re celebrating 5 years of supplying top quality sales training to the UK and Europe. We relish each training challenge and we love making our customers money. Here are a few of our milestones:

2004:

24 July: The Natural Training Co Ltd is registered on the with a focus on sales training and presentation skills training.
Founder Matt Drought designs and researches a range of courses with the aim of providing a fresh, relevant and bold training experience.
Our first website is built by Andy Bell from mint digital in exchange for presentation skills and sales training for the team
From his lounge room in Clapham Matt teaches Andy to cold call which was a spectacular success. Andy made 3 calls.
October: Bob Dylan releases Chronicles

2005:

March: Natural Training gets our first customer Searchflow and a further 40 new customers, many of which are still with us today.
May: Two of our longest serving trainers, Fred Robson and Barrie Sharp join the team.
July: Lance Armstrong wins his seventh Tour de France

2006:

April: Natural Training is first to market with Natural LIVE – featuring real sales calls making it sales training with the highest ROI in the UK
June: British Airways contracts Natural Training to provide a wide-sweeping advanced presentation skills programme for 200 senior executives.
October: BBC commissioned documentary maker Sarah Cole films our acclaimed sales training

2007:

February: The team grows to 6 full time naturals and 15 associate trainers
May: We expand our open workshop calendar with 6 training products in London and Birmingham
July: We move into our Paul Street office and huddle around 4 desks with co-tenant Vivid Advertising
August: Led Zeppelin comeback at the O2 arena
September: Negotiation skills training is added to our portfolio of training with immediate success.

2008:

March: Natural training celebrates our 500^th client!
May: Clergy House, part of a beautiful former church in the heart of London becomes our new home
September: Lehman Brothers collapses, heralding the start of the biggest financial crisis since the depression.
December: We increased our sales year-on-year by 150%

2009:

We run over 60 Natural LIVE days for EMC and technology partners including Dell, Insight and Unisys.
July: Peter Andre and Jordan split after 4 years of marriage. Shame.
Despite the recession we celebrate client 1000 and grow our sales yet again, one of the only training companies in the UK

2010: