Our Values
What we stand for: We want to change the training world forever
Values:
- Natural style wins!
- Simplicity beats complexity
- Lead by example
- Leave our training with a smile
- If you can’t measure it, don’t do it
- We’re proud of selling!
- We make our clients money
1. Natural style wins!
There is no “ideal” sales person, presenter or negotiator. We train you to showcase your natural talents. Our training suits your natural style, and will make you even more effective using it.
2. Simplicity beats complexity
Trainers often try to be too clever by half, inventing complicated models, elaborate explanations, ridiculous acronyms, mind-bending magic techniques…you know the thing.
What happened to good old simplicity? At Natural Training we sort through all the complex human behavioural research and give you simple, proven concepts that will accelerate your career.
3. We change behaviours
While other training companies focus on theory, we focus on the practice. We are passionate about training that achieves deep behavioural change. At the end of our training we invite people to leave their workbooks behind – they’ve “got” our training, they have already applied it and can now go and do it!
4. Our trainers lead by example
When our trainers are not training they are actively engaged in UK business, demonstrating and refining the skills that they teach you. Our sales trainers sell better than most, and make cold calls regularly. Our presentation skills trainers present better than most and win massive pitches. Our negotiation skills trainers negotiate pan-European deals and get remarkable results. We practice, but don’t preach – we simply lead by example.
5. If you can’t measure it, don’t do it.
This is the first thing that we say to our clients. “Nice to have” training went out with the dinosaurs. Today’s training is all about bottom line, real, tangible results. We will give you ways to measure the success of our training so that you can see how much money it will make you.
For example, we will help you win your next pitch, or save money on your next big contract negotiation with suppliers, or improve your cold call/conversation ratio which will drive lots of new business through your door.
6. We’re proud of selling
“Sales” has become a dirty word in some parts of the UK and Europe, and we want to restore the pride in the world’s oldest profession. Sales are the lubricant that oils the economy, and it is up to every one of us to be brilliant at selling our company and ourselves. Your company, your career and your country depends on it!
7. We make our clients money
We generated £42m in new business opportunities for our clients in 2009. Those are our clients’ numbers, not ours.
In order to return to you a signifcant multiple of your investment, we have to work tirelessly behind the scenes researching and preparing to make the training deliver on our mutual aims.









