Our Background
Headquartered in London, The Natural Training Co Ltd started trading in January 2005 and was founded by Matt Drought and Feena Coleman.
Natural Training runs In-House (bespoke) sales, presentation and negotiation skills training all throughout the UK and Europe, and Open Workshop (public) training at our offices in Shoreditch in London.
Since 2005 Natural Training has produced bespoke, fresh training programmes for over 400 in-house customers and over 1000 open workshop customers from sole-traders through to some of the largest brands in Europe including Discovery Channel, British Airways and PriceWaterhouseCoopers.
Natural Training has a team of six “engine-roomers” selling and managing training, and fifteen trainers who love delivering our stuff. We call them The Naturals, and we are always after more - take a look at our careers page.
We love being FIRST!
Since we formed in 2005, The Natural Training Company Ltd has a rich history of being first. We were:
- First with Natural LIVE! – a proven formula that combines massive amounts of real calls with relevant sales training
- First with our Shortburst® Training Methodology which means we only deliver digestible, small pieces of training – no boring monologues!
- First with a proven method of presenting that rids nerves without acting skills!
- First to generate £30m of client pipeline opportunities in 2009.
- First training company to be located in a central London church that has survived a WW2 bomb.
- First training company to reach 1000 customers in less than 4 years
- First training company to hire trainers straight from business, not Training Land*
- First training company to GUARANTEE pipeline revenue from our training days.
*sometimes called Fantasy Land
How are we going to be first, next?
- First to bring sales training into the mainstream for all professions
- First to deliver presentation skills training to schools
- First to deliver FREE sales training to small business whenever they want it!
- First to properly converge mobile technology and training










