Sainsbury’s, Steve Jobs & a simple message
Friday, September 23rd, 2005 One Minute Pause no 25
The concept of online grocery shopping is confusing to some of Sainsbury’s loyal consumer base.
Which is why uptake of the service has been slower than expected - easier to nip down and queue up for the weekly shopping.
So the clever bods at Sainsbury’s boiled down the concept of online […]


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