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Archive for March, 2006

Two reasons why marketing hasn’t moved on

Thursday, March 30th, 2006

One Minute Pause no 26
Today, marketing people and business owners come under fire from consumers for “new age” marketing and sales techniques that are deemed as too intrusive.
But I don’t think marketing or selling techniques have changed that much at all in the past 200 years or probably 2000 years.
Here’s a couple of examples:
PESTER POWER
One […]

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Why training for marketers has lost focus

Tuesday, March 7th, 2006

This article was written as a feature for Marketing Week.

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