Today, marketing people and business owners come under fire from consumers for “new age” marketing and sales techniques that are deemed as too intrusive.
But I don’t think marketing or selling techniques have changed that much at all in the past 200 years or probably 2000 years.
Here are two examples:
PESTER POWER
One of today’s marketing techniques to endure [...]

Success and fear of failure can be used in equal measure to inspire individuals and teams. In this blog Fred examines how you can use both to your leadership advantage.

This article was written as a feature for Marketing Week in 2006 – enjoy!