How to construct a great press message - Michael O’leary style
Thursday, June 15th, 2006 There are people who like Ryanair boss Michael O’Leary. And there are plenty who don’t.
Regardless of how he operates, I do admire the way he communicates.
O’Leary pulls no punches. He wastes no words. His carefully prepared media statements are well considered. He never deviates from what he believes in.
Consider this: […]


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