So, the golden question – what do clients look for when you pitch to them? What defines success – and a win for you?

This is a difficult question to answer in just a few words. The reason is that clients alter their priorities across industries.

Keeping forward thrust in the sale is critical. Here Matt explains how to with 7 fresh ideas.

Exhibitions are one of the few events where the seller has the opportunity to be face-to-face with a potential buyer, projecting an image that will forever influence their attitude and most probably the relation with the brand. It can be compared to buying a pair of shoes; if someone sees a poorly presented pair of [...]

Our FREE E-Book HEAT is available now – read this article to find out how to download it, and to get some unique take-aways from the book.

The corporate version of a market stall is of course the trade show. And right now, we are in the thick of trade show season. Yet despite desperately wanting a big return for their considerable spend, we have found upwards of 80% of exhibitors really don’t seem to spend the time or effort on developing and maintaining a strategic sales approach.