In this excerpt from our FREE E-Book called HEAT, Matt talks about logic versus emotion and right brained selling!

“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”

This statement about price is more than an insight into Buffett’s investment strategies. It is a mantra that directly relates to selling, price and most of all value.

You can’t change your product, your price or your company. You can’t change your colleagues, your resources or your boss. But you can change your words.