eBook: Value Selling – Warren Buffet Style
Why read this article?
If you’re in sales, then selling based on value isn’t a luxury, it’s survival. You must know what value your company offers and communicate this value to customers with polish and enthusiasm.
That’s why selling is hard. If it were easy, everyone would be doing it. But the fact is most people choose not to sell – either because they have tried it and failed, or they aren’t game. And the thing that prevents people from successfully selling is usually how well they deal with value.
This is an article about how value forms the lifeblood of sales. And it features the greatest investor of our lifetime, Mr Warren Buffett.
At Natural Training we spend a lot of our time in front of our clients helping them to recognise the value that they bring to clients. Because our clients are so close to their own value, they can’t see it clearly.
We help sales teams to see that value and then we work out how to communicate it to the right market. As I mentioned, it’s not easy. But it is extremely valuable.
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