sales training

Sales Training

To sell is human. To sell naturally is sublime.

Natural Sales Training

Develop your team’s natural selling potential

Natural Training has changed the world of sales training at over 1,000 UK companies by playing to the strengths, personality and culture of individuals and your organisation.  This results in sales training that feels immediately more useful and practical, flowing through your blood rather than stuck in a workbook.  Help your team develop a winning sales structure, grow in confidence and motivation, increase outbound activity, and win more new business at meetings and pitches.  Natural sales training will make you money.

The Natural approach to Sales Training is different – find out why.

  • Bespoke courses created around your company culture and natural personalities
  • We have an audited Return on Investment of 20:1.  Spend £10,000 on our sales training and receive £200,000 back in additional sales.
  • Europe-wide training company
  • Our Sales Training experts have trained in over 40 different industries
  • 98% of our customers rate our Sales Training as “Excellent”
  • 30 day intense sales transformation programs from £6,950 for a group of 8 sales people

“Absolutely brilliant, the best training I have had in my experience in this industry (17 years).  You are a fantastic team and very dynamic.”

Regine Perron, Clarins

I want to hear more!



We win awards for our sales training, such as Global Sales Program of the Year at the prestigious Golden Peacock Awards.


Why?  Because we don’t do ‘off the shelf’ training – you can buy a book and do that yourself.  Success comes in different shapes and sizes. But you wouldn’t think so to look at most training curriculums. People are herded into a classroom and expected to twist themselves into a ‘proven methodology’ with no respect for their natural style or personality.

Here at Natural Training, we take a different approach. We believe that there are many ways of getting your team from where they are now to where you want them to be.  Our talent is finding the right way for them – that creates the right results for you.

So, we spend a little extra time up front, working out how you make money.  We build a solution around your strengths – your best sales people, your best target customers, and  what drives your industry.  Then we match you to a trainer from our Faculty with the right blend of experience.  That means that you get a sales training programme that feels like yours –  your language, your challenges, your customers featured in the scenarios and examples.

Long after the training programme is finished, the results will remain, because it’s part of your culture, your DNA.  That’s why when we hand over the reigns, and release your people back into the wild, we are certain that you can go from strength to strength without needing us any more.


Our sales training is relevant to today’s market, and will develop your team’s natural instincts to be clear, memorable and confident.  As always we refuse to create a room full of robots.  Each member of your sales team will learn how to maximise their natural style to full sales advantage.

  • View some sample courses including Value Selling and Advanced Sales Techniques
  • Fill out the form on the right hand side of this page for a professional consultation with one of our sales training experts
  • View some of the benefits of our sales training
  • Find out about our NEW CALL DOCTOR product – a cost effective way to uncover the truth about your sales conversations with clients!
  • View some case studies
  • Download some free sales resources



Serious about ROI?  So are we!

Our mission is to provide companies and sales teams in the UK, Europe and the world with sales training that makes you money. We provide successful selling strategies that close more new business, improve customer relationships, increase customer retention and deliver real value to your customers.

Our style is practical and hands-on, designed around the needs of today’s sales people. Sales teams won’t appreciate getting bogged down in theory – they want to participate, learn, and most of, do. We bring energy to the training room, we come loaded with practical ideas, years of experience and sound knowledge based on years of research.

Find out why we are different.

With Natural Sales Training you will also have access to a leading sales expert for a decent, common-sense day rate! Our trainers are exceptional – they live and breathe sales.  The Natural Sales Training Company is available to train your sales team in a bespoke sales training course according to your brief, or via any of the following popular workshops:

  • Value Selling – Getting Customers to Buy at a Premium Price and winning business in highly competitive markets. This sales training is about finding out what value looks like, then building a powerful value proposition – and then articulating that value in a way that inspires.  Click  here to find out more.
  • Consultative Sales Training – Question Based Sales tools to develop key conversations. We teach your sales people to listen with an ear to understanding.
  • Strategic Account Mapping – Hope is not a sales strategy. Developing your key accounts comes down to a robust and repeatable process. We show your team the key to sales mapping success.
  • Customer Relationships – Relationships first, results second. We help your team to improve their selling relationships, making the transition from “seller” to “trusted advisor”.
  • Proactive Selling Energy – We help your team to WANT to pick up the phone and become a sales maker, with the motivation to deliver their numbers.
  • Opportunity Management – Reprioritising your team’s proactive selling efforts to spend more time on the most profitable sales opportunities are.
  • Sales Management Training – Great sales teams aren’t born, they are made. We can help you to create and nurture a winning sales team.

We’re not like the others – and we’re proud of it

We don’t do “off the shelf” sales training, because you have challenges unique to your team, your industry and your customers. Instead we listen to your needs and produce fresh sales training that will change behaviours and meet your performance targets

I want to hear more!

Sample sales training courses

Account Management Sales Training

Manage accounts in a proactive way.  Grow sales revenue from your existing customers – we can help you up-sell, cross-sell and generate raving, loyal fans among your customer base.

Advanced Sales Techniques

Fine-tune your team’s natural sales performance. Even the best can get better and high performing teams can sharpen their focus.

Introduction to sales

Successful selling is your birthright.  The foundation skills for sales success – utilising your natural style.

Objection handling & closing

Effortlessly handle objections and close the deal.

Sales boot camp

The toughest, most disciplined sales training in Europe.

Sales presentation skills

Move your audiences to action – be clear and persuasive

Secrets of selling to procurement

Procurement doesn’t always focus on price. It just wants you to think it does.

Selling at Tradeshows

Selling at Tradeshows – learn how to organise your time, generate leads during the trade show, and follow up in the right way afterwards.

Ultimate Motivation

Is your team feeling a bit jaded?  We integrate high power sales motivation sessions into all of our training, conference sessions and more.

Value Selling

Getting customers to buy at a premium price and winning business in highly competitive markets.

Get a tailored course