10 Transformational Truths to Take Your Sales From Good to Brilliant

Sales is an imperfect science. What works for one person becomes something unwieldy and impractical for another. There are, however, some truths about sales that apply to everyone.

There are ups and downs associated with sales. That much, everyone can attest to. The key is to find the courage to persevere.

“Success is never final. Failure is never fatal. It is courage that counts.” – Winston Churchill

The best salespersons aren’t born with the sales gene. It takes dedication, hard work, and constantly learning and improving.



The following 10 truths will transform your sales career from average to amazing:

1. Release the unnatural

If it’s not a natural fit for your personal style, let it go. Just because a certain technique or style of selling works for the top salesperson in your company does not mean it’s perfect for you. When you show your authentic self to your customers and prospects, you’re in a much better position to create the type of relationship that closes sales.

2. Don’t force it

Just like love, you can’t force someone to fall in love with you any more than you can force a customer or prospect to do business with you. If you try to force it, it’s not a good relationship, and it will crumble under pressure. Lasting relationships are built on mutual respect and trust.

3. Let your light shine

No one likes a know-it-all, but that doesn’t mean you need to fade into the woodwork. When you’re confident and let your light shine in the form of your passion for your product or service, you illuminate the possibilities around you.

4. You decide your reaction

When something unfortunate happens (and it will), you have control over how you react to the situation. If a prospect chooses another company over you, even though you poured your heart and soul into nurturing this prospect, you can get angry or upset, but what will that accomplish? Better to show them how professional you are even in difficult situations.

5. Life is short

There are many hours in a day, minutes in an hour, and seconds in a minute. Don’t waste any of them. Action begets action, which begets results. Get busy and watch your sales increase.

6. Make progress, not excuses

You can either choose to make progress towards your sales goals, or you can make excuses for why you haven’t achieved them. You can’t do both. Pick the one that leads to more sales and growth for you.

7. Fears are disguised as complaints

How often do you complain about the shabby leads you get or the time it takes to update your CRM? In reality, you fear that you aren’t getting any of the good leads available or that your time is wasted updating the CRM when it should be spent in pursuing prospects. Look your fear in the face and work through it.

8. Don’t get comfy on the plateau

It’s hard to face the incline that hard work and dedication takes to move to the next sales level. Ask yourself whether you’re just too comfy on the plateau or if you fear the incline. Choose the incline every time.

9. Rise above mediocrity

There are people in our lives who advocate for the easier road, who believe that doing just enough to get by should be everyone’s personal mantra. You know who they are in your life. You should leave them behind as you rise above mediocrity.

10. Relish the serendipity

You can call it good fortune, God given blessings, or coincidence, but sometimes sales just fall into place perfectly in unexpected ways. Don’t question the serendipitous moments, relish them.

These ten transformative truths can help you focus on what’s really important in the day-to-day grind of prospecting and selling. Keep your mind on the prize, envision your success, and you will get there.

If you need a little help to get on the right path towards success, Natural Training offers some of the most comprehensive and exciting sales training programmes that will help you hone your natural selling abilities and make you the super star you know you can be.

Give us a call to find out how we can help you transform today.


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