Est 2005


Natural Training is a London-based training company servicing the UK, Europe and the world.

Natural provides practical sales and communication training programs built around the core strengths and personality of your people, and the culture of your company.

Unlike traditional training, we don’t lock you into our ‘system’, or bend you to our ‘rules’. Instead we transform your people in an authentic way with some innovative learning techniques.  Our methods give the greatest chance of changing behaviours into habits.

We want the best outcome for you and your team, so we ask you to give us targets to measure the results of the training, such as more sales revenue, and boosts in call activity, sales closing rates, up-sells, cross-sells, repeats or referrals.  Or helping you to win more pitches, improve relationships and influence others.

Since 2005 over 30,000 learners have benefited from our sales training to the UK and Europe. We relish each training challenge and we love making our customers money.


Here’s what we do:

At Natural, we play to your strengths.

Rather than pluck something off the shelf and hope that it sticks, we provide practical and useful learning programmes built around the core strengths and personality of your top performers, leaders and ideal customers – and the culture of your company.

We start with you, not a rule book.

Our training is simple to understand, quick to use, and easy to recall because it is practical with no complicated theoretical models. Our programmes are real-world, immersive and feel natural. In this way, our approach to learning is 60% more likely to become habitual than traditional training methods.

Natural supports the 70/20/10 principle of learning. We put in place a ‘can-do’ atmosphere to encourage delegates to continue evolving, celebrate their wins and continue supporting each other when demonstrating new behaviours.


Here’s why we do it:

We get out of bed in the morning to get real results from our learning programmes.  It’s easy to provide ‘training’.  It’s much harder to change the behaviour of humans and create a new culture of change.  That’s our passion!

No training company will work harder to understand your people, and no training programme will work harder to improve their performance.

See our Mission and Values for more.


Here’s how we do it:

A rigid methodology can be a straight-jacket when solving specific problems, so we prefer a flexible, ideas-led approach. With years of senior-level experience, our trainers can focus a team’s natural strengths, fire their imaginations, and ultimately change their behaviour.

We transform your people over time which gives you the greatest chance of changing behaviours into habits.

Little and often, serving up learning in easily digestible chunks, not bogged down in theory.

Want to know more?   Check out some Natural History, the Awards we have won, or our People (we call them The Naturals!)

Find out why Sara loves Natural

A New Selling Blueprint

“Natural Training gave us the tools we needed to achieve consistent selling efforts at scale.  Highly recommended.”

Sara Naveda, Firefly

Find out why Emma loves Natural

The Power to be YOU!

“Natural Training is an authentic training provider that gives salespeople a natural, human approach so important in today’s selling.”

Emma, Natural Coach


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