Blog

A Lesson in Sales From Volkswagen’s Brilliant Advertising

If you miss out on a sales deal, and you feel robbed, then chances are you were:  by your poor messaging.

We are all given a hearing by a client – a chance to give them a message that, based on our knowledge of them, will absolutely hit the mark – that truly sets us apart.

A message that is clear, memorable and easily transferable to all of their colleagues.

Yet in my experience consulting to companies we sales people miss this wonderful chance – regularly.

The reason we miss is usually because a lot of words get in the way of the real message.

This means that your real, winning message may get lost.

And a lost message often means a lost client.

Here’s an example of what I mean:  a brilliant advertisement for VW  BlueMotion.  Click here to see the advertisement:

VW BlueMotion

I love it because it shows you how the real message – BlueMotion saves you money – can be represented

During our sales training workshops we focus sales people on really separating yourself from the pack – and that is all about your messaging.

Call me if you would like to know more!

Got a comment?

Catch us on Social Media and join the discussion!

Liked this article?

Subscribe to receive sales insights and tips directly to your inbox.

Click the tick box below to confirm you are human

×

Just 3 quick details to reveal how competitive our prices are.

Email
Full Name
Telephone No

Don’t worry we will never share your details with any 3rd party.

Thank you.