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Value Selling: Warren Buffett style

This article is inspired by a quote from Warren Buffett’s approved autobiography, The Snowball. Released in 2008, it is a truly remarkable book and highly recommended reading about the most successful financial investor of our time.

Halfway through this book is the following quote from Buffett:

“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”

This statement about price is more than an insight into Buffett’s investment strategies. It is a mantra that directly relates to selling, price and most of all value.

Pricing is a subject that regularly comes up in our sales training. In sales, we all tend to get a bit  passionate, and more than a bit nervous, about price.

The full article “Value Selling: Warren Buffett style” is featured in April’s edition of SOLD magazine – a digital publication dedicated to helping sales professionals.

SOLDlab Magazine

SOLD online magazine

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