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How To Sell An Idea Without Any Words

Chipotle (pron Chip-ot-lay) is an American “fast casual” Mexican dining experience, with 900 outlets.

They just won best ad at the Grammy’s for this:

Chipotle

It tells a beautiful little story with no voiceovers, save for Willy Nelson’s lovely rendition of Coldplay’s The Scientist.

Evidence that you don’t need a lot of words to prove a point.

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