Telesales Done the Right Way
New Legislation on Cold Calls Unveiled by Government
The BBC reported yesterday that the government is taking a stronger stance on nuisance calls and texts from telesales companies. Full article here
Under the current regulations, companies can only be fined if their calls and messages are proven to cause “substantial damage or substantial distress” to those on the receiving end.
Beginning the 6th April, that restriction will be removed. Those companies that generate unsolicited and mass phone calls and text messages on a constant basis to prospects who identified themselves as not interested will be heavily fined.
How can you Ensure your Business is Compliant?
This legislation is a step in the right direction to curtail the activities of rogue telesales companies who use aggressive measures to browbeat people into doing or buying something they don’t want or need.
For the rest of companies who use responsible techniques to reach potential customers, continue with researching your target market to identify those individuals who are the most likely fit for your products or services.
When you use telesales to inform and educate consumers about products or services they might need, you are providing an opportunity to bring something of value to your customers, and bringing value should be your top priority.
For those who treat telesales responsibly, if you provide value that goes beyond what your target market expects, you won’t find yourselves facing steep fines or further legal action.
You’ll find responsive customers who appreciate what you have to offer.
When you use telesales to inform and educate consumers about products or services they might need, you are providing an opportunity to bring something of value to your customers
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