How To Naturally Uncover Great Business Ideas
You dream of starting your own business, but are stuck and can’t think of a winning concept. There are great ideas wherever you look and some of them are right under your nose – you just need to learn how to see them.
Here are 5 Ways To Naturally Uncover Great Business Ideas:
1. Focus on your pet peeves
Create a business out of something that frustrates you. Sir Richard Branson has said in numerous interviews that many of his ideas were borne out of frustration. For example, while running Virgin Records he was a frequent flyer across the United States and was appalled by the bad service offered my many domestic carriers, such as uncomfortable seats, rude staff and lack of entertainment. His solution was Virgin Atlantic Airways, offering high quality, value for money flights.
This is actually how Natural Training was founded! CEO Matt Drought was fed up of gong on training courses that told him what to say and what to do to be successful. He wanted sales training, presentation training and negotiation training that gave him skills that he could use with his natural style and use his strengths sand personalty to help him be successful.
2. Look for solutions to everyday problems
Think about the things that could make your life easier. Create a list of the biggest problems you face and build a business idea around the one that would benefit the largest number of people.
3. Talk to consumers
Take a step back and listen to what other people are moaning about. If you are interested in a particular niche, such as garden furniture, hang about in relevant online forums, go to plant nurseries and talk to customers to find out what people would like to see made available. If you are already running a business, send out a survey to your customers asking them about the biggest problems they face in a particular area. Look for people saying things like:
- “I wish there were…”
- “I can’t find…”
- “Wouldn’t it be great if…?”
- “Why isn’t there…?”
4. Search for gaps in the market
A new business idea doesn’t have to reinvent the wheel. Are there things you need that you cannot find in the marketplace? Or perhaps there are products you regularly use, but they do not service your needs adequately. For example, Sara Blakely founded Spanx hosiery because of visible panty lines and being unable to find undergarments that provide a smooth look under white trousers. Many successful entrepreneurs have looked at successful companies and tweaked their ideas.
5. Get out your crystal ball
Look at the marketplace you are interested in and ask yourself what could be the next big thing. Focus on how you see its current trends developing. For inspiration, read industry articles and experts’ blogs.
6. Hatching Business Ideas
Most products solve a problem or make an existing product better, so get into the habit of seeing opportunities, needs that aren’t being met and things that could be made a lot better. Inspiration can come from anywhere at any time, sometimes in the most unlikely places, such as in bed or in the bathroom. So always keep a pen and notebook with you, ready to jot down any ideas that come to you.
In fact, force yourself to write down a handful of ideas every single day. It doesn’t matter whether they are good or bad, just work on building up your creative muscles until eventually you hit upon the perfect solution. Then you’ve got yourself a business.
As and when you come up with with am amazing idea, the next step is to sell your idea. If you can’t sell your idea, nothing will come of it! Check out this little eBook below to help your idea get off the ground ‘Great Ideas Don’t Sell Themselves’
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