What is a Value Proposition?
A value proposition explains to your customers why they should do business with you above all the other choices they have out there. In today’s global marketplace when there is so much homogeneity, a unique value proposition (UVP) is vital for success.
It should also position you as someone who can provide the best possible solution for your customers. Don’t rely on statements that you are the cheapest, fastest and best, because so is everyone else. With these words you will just merge into the crowd. A UVP should be short, sweet, grab attention and put you in a class of your own.
Your UVP needs to be more than just a list of benefits. It must be relevant to your customers’ wants, desires, and needs.
When building a bricks and mortar shop, you know the importance of “location, location, location.” And when constructing your proposition, you must focus on “relevance, relevance, relevance.”
The main advantage is that customers will have a neat story to tell their colleagues, starting with the words: “I like x company because….” Simple, clear value propositions spread like wildfire. We know them, and we tell our friends about them.