Sky Business School

The six figure investment was returned within 3 weeks


Sky Business and Natural Training have a long history of working together to boost their performance and crush their sales goals. Sky Business approached Natural Training in the last two-quarters of the fiscal year to develop something fresh and creative that would take their Business Development Executives’ (BDE) natural abilities and innate talents to the next level. The competition was hot on their heels, and they needed something tailored and immersive to start the new year off right.

Anthony Cole-Johnson, Head of Sales & Performance, wanted a natural performance programme that would harness the BDEs’ raw potential and help them to close more deals.

Anthony’s four main challenges were:

  1. Boost the drive and motivation of BDEs.
  2. Shift their focus from wet-led pubs to gastro pubs to expand and grow that profitable market segment.
  3. With only 25% of customers showing up to appointments, skyrocket the show-rate of BDE’s meetings with pubs and hotels.
  4. While performing exceptionally well at discussing the Sky Business value proposition, use their natural style to place more focus on the customer and their business.




In response to these challenges, Natural Training created a 3-day immersive event called Sky Business School. Designing a boot camp style programme, Sky Business School had early starts and late finishes with lots of practical content centred around their natural, innate selling styles that was based on our proven learn-then-do model.

The ambition was to create an event that the Sky BDEs would look back on in 20 years and mark as a defining moment for them and their career.

KarlAttard-corporate-photographer-london2034239 - Copy

Natural Training engineered Sky Business School around 3 distinctive sessions:

  • Reality. Day 1 focused on “If we continue on the same path, we may not be in existence.” 
  • Rebuild. Day 2 centred on rebuilding the 5 key skills to help BDEs differentiate themselves and connect with customers, be comfortable in their own skin to embody the business, and effectively sell value.
  • Rebirth. Day 3 set their sights on the future to create the best, natural sales process using their innate talents and abilities to be the type of sales person who meets their goals.


The six figure investment was returned within 3 weeks

The BDEs response was overwhelmingly positive. They made Sky Business School objectives their own and embraced their natural abilities, which results in a real thirst for improvement that translated into a solid return on investment.

Now it’s your turn

Training courses

Find out what courses we offer and sign up now.

Natural Training courses

Contact us

Find out how we can bring the natural style out on your team.

Contact us

At a glance

Building a high performing sales team
Sky Business School
, ,

Hear it from them!


We made a six figure investment in this programme, and it's paid back within 3 weeks. We've seen a completed transformation of our people!

Anthony Cole-Johnson, Head of Sales & Performance

I really believed you helped me to develop.

Daryl Felton, Business Development Executive

A very intense but uplifting course, I would recommend your to other businesses.

John Knight, Business Development Executive

It's been extraordinary, a real taste as to what the business expects from me!

Adam Waters, Business Development Executive

An excellent 3 days! I feel tired and stretched but ready to make a difference! I loved it!

Lee White, Business Development Executive

Amazing journey! It's made me re-evaluate everything about myself and make a change for the better!

Amy Dutfield, Business Development Executive

View more case studies


View this case study

Just 3 quick details to reveal how competitive our prices are.

Full Name
Telephone No

Don’t worry we will never share your details with any 3rd party.

Thank you.