An Example of a Great Story! The Greek Economy…
In sales, story telling is one of the most productive, effective skills we have.
Stories sell, inspire, motivate and, most importantly, help your customers to undesatnd you and warm to you.
As a result I spend a great deal of my time helping clients to develop and refine stories that prove a point.
Here’s one of my recent favourites which is a simplistic way of explaining the Greek economy:
It is a slow day in a little Greek Village.
The rain is beating down and the streets are deserted.
Times are tough, everybody is in debt, and everybody lives on credit.
On this particular day a rich German tourist is driving through the
village, stops at the local hotel and lays a E100 note on the desk,
telling the hotel owner he wants to inspect the rooms upstairs in
order to pick one to spend the night.
The owner gives him some keys and, as soon as the visitor has walked
upstairs, the hotelier grabs the E100 note and runs next door to pay
his debt to the butcher.
The butcher takes the E100 note and runs down the street to repay his
debt to the pig farmer.
The pig farmer takes the E100 note and heads off to pay his bill at
the supplier of feed and fuel.
The guy at the Farmers’ Co-op takes the E100 note and runs to pay his
drinks bill at the tavern.
The publican slips the money along to the local prostitute drinking at
the bar, who has also been facing hard times and has had to offer him
“services” on credit.
The hooker then rushes to the hotel and pays off her room bill to the
hotel owner with the €100 note.
The hotel proprietor then places the E100 note back on the counter so
the rich traveller will not suspect anything.
At that moment the traveller comes down the stairs, picks up the E100
note, states that the rooms are not satisfactory, pockets the money,
and leaves town.
No one produced anything.
No one earned anything.
However, the whole village is now out of debt and looking to the
future with a lot more optimism.
And that, Ladies and Gentlemen, is how the bailout package works.
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