A Lesson in Sales From Volkswagen’s Brilliant Advertising
If you miss out on a sales deal, and you feel robbed, then chances are you were: by your poor messaging.
We are all given a hearing by a client – a chance to give them a message that, based on our knowledge of them, will absolutely hit the mark – that truly sets us apart.
A message that is clear, memorable and easily transferable to all of their colleagues.
Yet in my experience consulting to companies we sales people miss this wonderful chance – regularly.
The reason we miss is usually because a lot of words get in the way of the real message.
This means that your real, winning message may get lost.
And a lost message often means a lost client.
Here’s an example of what I mean: a brilliant advertisement for VW BlueMotion. Click here to see the advertisement:
I love it because it shows you how the real message – BlueMotion saves you money – can be represented
During our sales training workshops we focus sales people on really separating yourself from the pack – and that is all about your messaging.
Call me if you would like to know more!
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