Is this the perfect case study?

A case study is recorded PROOF that you, as a company, deliver to customers in a pretty outstanding way. Most case studies are pretty standard. However from time to time we see a case study that is a cut above. What makes for a great case study?

First, watch this 2 minute video and then we will analyse it.

Here’s what we LOVE about this video:

a) High clarity – if you didn’t know about the campaign before this, then now you do.

b) Nice production – we don’t have to do any thinking. The voiceover, script and storyboard has been written in such a way as to make it easy for a 10 year old to understand.

c) It is statistically relevant. It has a big number, 21%, at the end, that indicates the campaign has worked.

This type of video might seem out of the normal realms of what you need to pay to get a case study up and running (we estimate about £5,000 to produce this one). But I wonder how much it will return to you in new customer business if you aim to produce something like this video once a year?

Do you have any similar great case studies to share? If so, we will publish the best ones on this blog. Simply email us the link to referencing this blog.

Got a comment?

Catch us on Social Media and join the discussion!

Liked this article?

Subscribe to receive sales insights and tips directly to your inbox.

Click the tick box below to confirm you are human


Just 3 quick details to reveal how competitive our prices are.

Full Name
Telephone No

Don’t worry we will never share your details with any 3rd party.

Thank you.