Chipotle (pron Chip-ot-lay) is an American “fast casual” Mexican dining experience, with 900 outlets.
They just won best ad at the Grammy’s for this:
Chipotle
It tells a beautiful little story with no voiceovers, save for Willy Nelson’s lovely rendition of Coldplay’s The Scientist.
Evidence that you don’t need a lot of words to prove a point.