High Performing Teams
Frontline Sales Manager training programme
Programme Overview
For sales management teams of 5–500+ people | Tailored and delivered in-house
Sales management is HARD.
Leading a sales team is one of the toughest jobs in business. You are expected to deliver results, coach individuals, manage stakeholders, forecast accurately, solve problems and often carry your own target at the same time.
When performance is inconsistent, accountability is weak or difficult conversations are avoided, even talented sales teams can struggle to achieve their potential.
Natural Training’s High Performing Teams programme is a practical sales manager training programme designed to help frontline sales leaders build a culture of performance, accountability and continuous improvement. Over a structured learning journey, managers learn how to motivate people, coach effectively, establish clear standards and create an environment where salespeople can consistently succeed.
The result is a stronger team culture, better sales performance and managers who lead with greater confidence and impact.
Every programme is tailored to your business.
We don’t deliver off-the-shelf public courses, or training to individuals. Each programme is designed and customised for your organisation, your market and your sales challenges, then delivered in-house or virtually to your teams.
Get in touch
Complete this short form and we will arrange a free consultation to understand how we can help you and your team.
Is This Programme Right For Your Managers?
This programme is ideal if:
- Sales performance varies significantly from month to month
- Managers spend too much time firefighting rather than leading
- Team members avoid accountability or fail to follow through on commitments
- Difficult conversations are delayed or handled inconsistently
- Good people are leaving while weaker performance is tolerated
- Managers want stronger coaching and leadership skills
- You need a more consistent, scalable sales culture across the organisation
What Makes High-Performing Sales Teams Different?
Most sales management programmes focus on processes, dashboards and reporting.
While these are important, sustained performance comes from something deeper: culture.
High Performing Teams helps managers create a culture where people know what is expected, understand why their work matters and consistently demonstrate the behaviours that drive results.
At the heart of the programme is Natural’s High Performance Team Model.
Valuable lessons throughout, to help support you in managing a team.
Jason Cooper
GoCardless
The content has stuck with me and improved our performance. I’ve enjoyed collaborating on the programme with our global management team, to share my experiences, and listen and learn from others.
Luke Fossett, Head of Sales ANZ
GoCardless
The High Performing Teams Model
High-performing sales cultures are built around four interconnected elements:
Purpose
People perform at their best when they understand why their work matters. Managers learn how to create motivation beyond targets and commission by helping individuals connect their work to a meaningful purpose.
Values
Successful teams operate with clear standards and expectations. Managers learn how to define and reinforce the values that shape decision-making and behaviour.
Behaviour
Sales success is driven by repeatable habits. Managers learn how to identify, coach and reinforce the specific behaviours that lead to consistent performance.
Brand
Every team develops a reputation. Managers learn how to create a team culture that others want to join, respect and work with.
Together, these four elements create a powerful foundation for long-term performance and engagement.
What Your Managers Will Learn
1. The Path to High Performance
Understand the foundations of a high-performance culture and how successful managers create environments where people consistently perform at their best.
2. The Power of Purpose
Learn how to motivate individuals and teams by creating a compelling sense of purpose that extends beyond revenue and targets.
3. Building a Culture of Feedback
Develop practical techniques for delivering feedback that drives growth, ownership and behavioural change.
4. Establishing Accountability
Create a culture where people do what they say they will do, take ownership of results and consistently follow through on commitments.
5. Having Difficult Conversations
Learn how to handle performance issues, behavioural concerns and challenging situations with confidence, clarity and professionalism.
Programme Benefits
After completing High Performing Teams, your managers will be able to:
- Create a stronger culture of accountability
- Improve consistency of sales performance
- Coach team members more effectively
- Deliver feedback that drives action
- Address performance issues earlier and more confidently
- Improve team engagement and motivation
- Establish clear behavioural standards
- Build stronger trust and credibility with their teams
- Develop a more attractive and aspirational team culture
- Increase sales performance through better leadership and coaching
A Learning Journey, Not Just a Training Course
Behavioural change does not happen in a single workshop.
High Performing Teams is typically delivered as a 60-90 day development journey that combines learning, coaching and practical application.
A typical programme includes:
- Stakeholder consultation and programme customisation
- Individual manager coaching sessions
- Interactive workshops
- Practical workplace assignments
- Coaching toolkits and resources
- Trainer reinforcement videos
- Stakeholder review sessions
- Measurement of business impact and results
Every element is designed to help managers apply the learning immediately and create lasting behavioural change.
Tailored To Your Organisation
Every organisation defines high performance differently.
That’s why we customise High Performing Teams to reflect your sales model, leadership expectations, culture and commercial objectives.
The programme can be delivered:
- Face-to-face
- Virtually
- As a blended learning journey
- For first-line managers
- For experienced sales leaders
- As part of a wider sales leadership academy
Frequently Asked Questions
Who is this programme designed for?
High Performing Teams is designed for frontline sales managers, team leaders, sales managers and emerging sales leaders responsible for leading and developing sales teams.
Is this sales management training or leadership training?
It combines both. Managers learn practical leadership skills while focusing specifically on the challenges of leading sales teams and improving commercial performance.
Can the programme be customised?
Yes. Every programme is tailored to your organisation, sales environment, management challenges and desired outcomes.
Can it be delivered virtually?
Yes. The programme can be delivered virtually, face-to-face or through a blended approach.
How long is the programme?
Most clients choose a 90-day learning journey, although shorter and longer programmes can be designed depending on your objectives.
Ready to get started?
Let’s make it yours – naturally..
Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.





