Making it Personal

Making it Personal

Amplifying the human in your sales process

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Programme Overview

Selling can be boiled down to two main dynamics:

  1. What you sell 
  2. How you sell it

In a market where your customers might not see a big difference between you and your competitors, so much comes down to the person selling.

  • Do your customers actually like your salespeople?
  • How do your people ignite the sales process with their own natural, authentic personality?
  • How ‘on brand’ are your salespeople, such as when telling your story?
  • How do they quickly and efficiently infuse personal touches to your sales process?
  • How do your salespeople use sales tools like the phone, email, LinkedIn, social and video?

That’s why Natural Training created Making it Personal – a new programme that hits the right buttons for today’s salesperson.

Making it Personal is perfect for SDR or desk-based salespeople, Account Managers and Customer Success people all looking to drive new revenue, repeats, cross-sells and up-sells.

As always at Natural, we sell while we train, meaning that the programme will pay for itself many times over.  Real calls, real approaches on LinkedIn, and we even film real videos to boost their sales process and enjoy cut-through like never before.

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Programme Benefits


In a crowded marketplace, often the difference in the sale is YOU, and the VALUE you bring.


Customers buy into your company & personal brand.


It’s the way you add your personal brand, your touch, and real value, to the way you communicate with customers.


Making it Personal” weaves clever personal selling strategies throughout your existing sales process.

Core Programme Components


Making it personal in PHONE CALLS to engage the customer and sell with more impact.


Giving EMAILS your personal touch to separate them from spammy competitors


Utilising VIDEO to bring your cold approaches (email, social) to life


Build a compelling profile and strategy on LINKEDIN

What our clients say

Highly practical training for our Global SDR team that has had a resounding and lasting impact on our group of 50 SDRs.

George Campbell, Director of Sales Enablement & Development

We never used to call much on a Friday afternoon …we didn’t think we would get anywhere. Now we realize how much more we can achieve in a phoning session instead of email … even late on a Friday afternoon – 3 meetings booked !!


400% increase in productivity on the day of training, 60% quarter on quarter, 90% more opportunities created. It’s simple: Natural Training makes you money.

Your Natural Blended Learning Journey:

Welcome to your Learning Pathway!  The 6 workshops are your ‘go-to’ learning events, separated by some time at work to give you a chance to bring the learning to life.  In between workshops there are Blended Learning resources such as  bespoke trainer Video Boosts, Coaching Video Calls, SuperStar Podcasts and Quick Win Assignments.  This easy to absorb, ‘little and often’ learning pathway has been Natural Training’s ‘secret sauce’ since 2005!

Manager Engagement:  We stay actively engaged with your Managers throughout the journey with workshops and a Coaching Kitbag to ensure your team has the right level of coaching support to change selling habits forever!  Throughout the programme we load all the learning resources onto your system including an aid memoir pull up stand – yours to keep for lasting sales floor impact.

Case Study

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How the programme works:

Ready to get started?

Let’s make it yours – naturally..
Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.

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