Writing Skills

Natural Writing Skills

Business writing techniques to delight customers

British Airways

Programme Overview

  • Are emails going out to prospects and customers that may be losing you business?
  • Have your people been taught the simple rules of effective grammar and writing?
  • Are your proposals and content truly reflective of your brand?

The ability to write competently in sales, account management & customer service is a critical, and often overlooked skill. Writing that is executed well can capture imaginations and move clients to take action. Competent writing also reinforces the quality of your brand, positively reflecting on your values.

At the very least, we should be presenting error-free correspondence with customers.

In many cases our writing must also must accurately play back to the client the result of our meetings and discussions. If our client notes are inaccurate it may launch a ‘domino effect’ of chaos that echoes for months across many departments. Of course, many emails can also be taken the wrong way by the receiver. Not to mention instant messaging, social content, and contracts.

Natural Writing Skills is a training programme designed to help your sales, account management & customer service teams to write more successfully, avoiding errors and putting their best foot forward at all times.

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Programme Benefits


Discover how to structure emails, letters and proposals for maximum impact


Learn how to professionally manage complaints


Understand how to write messages that persuade and inspire change


Uncover your personal writing voice, and ensure it aligns with your company brand

What our clients say

Natural Training delivered a writing skills programme to our entire company. It was beautifully customised and delivered for our environment. The emphasis was on providing a consistent, high quality written experience to our customers. The course was well delivered, with lots of interaction points and chances for our people to try out the learning, submit work, and even be graded on it. The end result was a more confident approach to writing, a more representative brand voice, and most importantly customers who feel like they are dealing with an organisation who cares. Highly recommended.

Mandy Rutherford L&D Manager
Wave Utilities

Your Natural Blended Learning Journey:

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Let’s make it yours – naturally..
Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.

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