Technology Sales Training

Award winning training for technology world leaders

We are the partner of choice for Dell, HP, Oracle, Softcat, IBM, to name a few, and have won awards including a National Training Award and a Global Golden Peacock Training Award.

We have added over £66m worth of sales to our technology partners

I cannot begin to tell you how well this initiative has been received by our teams. There is an energy on the floor that has not been here in the 10 months I’ve been a part of Veeam.

Liz McClune
Veeam Software

Why is Natural Training so successful in the tech sector?

Natural is your perfect training partner because we cut through the detail and clutter of technology to get right to the heart of natural human selling behaviour.

The secret to our success is that we provide simple, immediately useful sales techniques and tools that help to develop natural, authentic selling styles. Salespeople learn, then apply the learning directly on the phones, building sales ‘muscle memory’ and achieving great results.

Our flagship training programme is Natural LIVE, specifically for Inside Sales Teams. We create a competitive, high energy atmosphere on your sales floor, moving from training room to sales floor in quick succession.

No training company will work harder to understand your sales teams. And no training programme will work harder to improve their performance.

The team have learnt an incredible amount from an extremely well structured day and the results (43 new opportunities) speak for themselves!

Peter Gadd, EMEA Strategic Director,
Dell EMC

Challenges in the Technology Industry:

– Not just selling them technology, but understanding your customer’s business and their wider tech roadmap

– Defining a value proposition that moves customers to take action

– Elevating discussions past your usual IT contacts to operate more widely across your customers’ business – particularly with the business owners

– More personal impact and gravitas within your customer networks

– Seen as trusted advisors, our customers businesses rely on our understanding, thought leadership and innovation.

– De-risking your proposition for customers, while ensuring that they see the opportunity clearly

– Prioritise selling as primary purpose rather than the ‘fixer’ of issues

– Account planning skills to navigate through complex decision making systems and wider stakeholder groups

– Using CRM and Social Selling tools such as LinkedIn to hunt down new opportunities

– Moving past usual sales objections with faster closing techniques and skills

Case Studies

Meet some of our Technology Sales experts:

This is Sas.

Sas’s experience as a Global Account Director in Technology makes her best placed to coach and train your IT sales team. She consistently delivers fantastic results from apprenticeship to senior enterprise selling level.


This is Andrew.

Andrew’s impressive background in sales, technology and leadership across the private and public sectors has given him perceptive insights that allow him to make essential personal connections with all his clients.


This is Mike.

At the heart of Mike’s approach lies a passion for people, an understanding of what makes them tick and a dedication to help them move from good to great. Mike specialises in helping medium to senior level IT sales teams take their skills to the next level.


Ready to get started?

Let’s make it yours – naturally..

Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.


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