Trusted Advisor Sales Training

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Become a Trusted Advisor to Your Clients

Trusted advisor sales training designed to enhance your natural selling ability and ensure you are creating ‘go-to’ business partnerships of first choice with your customers.

Trusted advisors challenge their customer’s thinking, change their buying pattern and differentiate their style, stamping themselves as truly unique.

This programme is suitable for sales professionals at all levels. It’s ideal where there in an opportunity to advise, add value and sell solutions rather than just products & services.

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Benefits of our Trusted Advisor Sales Training


Differentiate yourself from a crowded marketplace.


Elevate relationships from transactional, towards business partnership.


Have conversations with higher-status clients ‘at their level’, leading to more profitable relationships.


Improve listening & paraphrasing. Clients should be saying “Yes, that’s exactly what I mean!”


Be seen as a valuable resource for your customers.

Our Clients say:

This programme is relevant for any high value or complex selling businesses. Effective tools for qualification of value, negotiation and developing crisp value propositions.

Lynne Todd

One of my salespeople used the key learning from this programme in a C Suite sales meeting to move a deal scope from £300,000 to £1,200,000, which was later closed. What a result!

Gerry Arthurs
Virgin Media Business

Training formats

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On-site Face to Face Delivery

Training delivered face to face onsite at your premises (or chosen venue). Our trainer comes to you and works with your sales managers.

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Virtual Trainer led Delivery

Training delivered over Zoom or Teams. This works well then the management team is dispersered geographically or in an overseas office. We have delivered 100’s of training programmes this way. Sometimes we do a mix of on-site face to face & virtual sessions.

Ready to get started?

Let’s make it yours – naturally..
Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.


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