Value Selling Training

Move away from price conversations, towards value & benefits

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The most important role of a sales person is value creation – otherwise your selling could be viewed as transactional, and might as well be handled digitally, without the warmth of human interaction.  In this breakthrough value selling training programme, we highlight its importance , and give your team a toolbox, and the practiced ability, to demonstrate excellent value for your clients.

The Benefits:

  • Helps fix ‘price-centric’ and discounting team culture by refocusing them on value
  • Protects and drives up your AOV and helps customers to see beyond price
  • Customers feel that there is true value in dealing with your sales team
  • A simple Value Selling Model that works with your natural selling style

Content includes:

  • The natural psychology of value
  • How to deal with pricing challenges
  • Professional listening skills to identify what value looks like to this customer
  • Creating the ultimate Customer Value Proposition
  • How to communicate, measure and sustain customer value

Download Natural's Value Selling Proposition Tool


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Enquire now:

Engaging and I genuinely feel I have learned how I can implement some things I’ve learned.

Katy Williams
Virgin Media Business

Very good, definitely worth it, highly recommended

Chelsea Mofar

How the value selling training programme works:

value selling training diagram

Our Value Selling training is a sustained development programme perfect for Enterprise sales teams from. We give you the toolbox and skills to create a value success cycle, in 4 key streams:

1) Identify Value: The skills to discover what value looks like through your customers’ eyes.
2) Create Value: Shape proposals that engage your customers and speak to the heart of their challenges.
3) Deliver Value: We help define your sales teams’ role in maintain a value-focused delivery.
4) Measure Value: Sales teams will be results-focused and engaged in creating and measuring real value that will feed future success proof-points.

1) Change the psychology of your team as it relates to defending your prices with value-based proof points
2) The main outcome is for you to charge a premium, while making the customer firmly believe they are getting outstanding value from you.
3) The practiced ability and confidence to speak and deliver high value, low cost ideas and strategies to your customers

Ready to get started?

Let’s make it yours – naturally..

Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.

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Don’t worry we will never share your details with any 3rd party.

Thank you.