Value Selling: Warren Buffett style

This article is inspired by a quote from Warren Buffett’s approved autobiography, The Snowball. Released in 2008, it is a truly remarkable book and highly recommended reading about the most successful financial investor of our time.

Halfway through this book is the following quote from Buffett:

“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”

This statement about price is more than an insight into Buffett’s investment strategies. It is a mantra that directly relates to selling, price and most of all value.

Pricing is a subject that regularly comes up in our sales training. In sales, we all tend to get a bit  passionate, and more than a bit nervous, about price.

The full article “Value Selling: Warren Buffett style” is featured in April’s edition of SOLD magazine – a digital publication dedicated to helping sales professionals.

SOLDlab Magazine

SOLD online magazine

Got a comment?

Catch us on Social Media and join the discussion!

Liked this article?

Subscribe to receive sales insights and tips directly to your inbox.

Click the tick box below to confirm you are human


Just 3 quick details to reveal how competitive our prices are.

Full Name
Telephone No

Don’t worry we will never share your details with any 3rd party.

Thank you.