Challenger Sales Training

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Challenger Sales Training for your Team

Are you feeling that your team’s sales efforts aren’t getting the response from customers that you need?  While it’s great to build strong relationships with prospects and customers, this might not be enough to get the deal done.

Instead, they might need to adopt some aspects of the Challenger profile – someone who provokes a response from the customer, gaining insights and more respect.

In our Challenger Sales Training Programme we look at what Challenger means and distil down the top 5 learning points from the fantastic book ‘The Challenger Sale’. We show  your team ways to apply the learning and meld parts of it with their natural selling style.

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The Natural Challenger Sales Model

Being a Natural Challenger is about three key dynamics that will separate you from the other salespeople in your market:

1. Insight

Making the customer sit up and take notice of what you are saying, based on being curious about their world and making a connection – the WHAT

2. Impact

Making an impact on an emotional level with a personalised approach to motivate them to want to take action – the WHY.

3. Solution

Giving your customer a simple plan to move from A to B  – the HOW.​

 

Challenger Sales Training – Overview

In this training programme we distil down the top 5 learning points from the fantastic book ‘The Challenger Sale’, and give you ways to apply the learning and make it natural.  You will learn:

  • What sets the best sales reps apart in a complex sales environment and how to model some of your sales behaviours on it
  • How do you create a differentiated sales experience?
  • The three great habits of a Challenger – teach, tailor, and take control – and how to apply them
  • The value of insight— how to develop new ideas to help customers either make money or save money in ways they didn’t even know were possible.
  • How to win not by “discovering” what customers already know they need, but by guiding them towards a new way of thinking
  • Lots more including opportunities to interact with your coach, ask questions and receive feedback about your personal skill level and situation

Our clients say

Very collaborative and eye opening. We can control so much more. A real cultural change!

William Goodall
Virgin Media Business

Amazing, the best sales training I have ever done.

Chris Bosch
GBG

Very indepth training. Highly useful, from start to finish.

Bradley Matthews
Softcat

Ready to get started?

Let’s make it yours – naturally..

Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.

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