Last week I came across a recent Harvard Business Review, which clearly shows the importance of timely responses when it comes to following up with online leads, and this is what is said:
“Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later. Yet only 37% of companies respond to queries within an hour.” *
2 things to note:
1) If you get back to your leads within an hour, there is a significantly higher chance of converting them and making a sale, and 2) Less than half of companies do this!
Put quite simply – you must get on the phone straight away and talk to your leads. That first hour after their enquiry can shape your entire journey with them.
Our award winning sales training puts a strong emphasis on speedy responses to prospects and customers alike – to understand more about training that’ll help you communicate effectively with prospects for the first time, please call me on 0207 043 1582
*The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.