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Pre-Sales Impact

Pre-Sales Impact

Build trust & unlock new sales

Dojo company logo
Pure Storage company logo

Programme Overview

Our Pre-sales Impact training programme is designed just for Pre-sales and Solution Engineers to help engage and inspire customers from first contact.  This ignites your sales process early, laying down a foundation of trust, leading to more predictable pipeline.

  • Are your Pre-sales team overly focused on the tech and ‘feature dumping’?
  • Could they be missing buying signals and opportunities for up-sells and cross-sells?
  • How effective is your Pre-sales team at delivering a high-impact, engaging demo?
  • Could your Pre-sales team be more effective at working with Sales & other departments?

This pre-sales training programme will equip your team with a new toolkit, a refreshed view of the role and value they can bring, and by amplifying the natural, human connection from the start, you can turn Pre-sales into trust-based sales weapons.

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Programme Benefits


Confidence in their role:

Your Pre-sales team develop a renewed sense of pride in understanding what their role is, what it isn’t, and how to align well with your internal sales executives to add best value.


Outstanding demos:

Your Pre-sales team executes world-class, engaging product demos, tech drawing & whiteboarding to tailor the value and innovation you offer, highlighting operational benefits and savings.


Brilliant at guided discoveries:

Your Pre-sales team engages their client stakeholders & tech teams in relevant, business-first conversations, understanding the customer’s payments ecosystem and pain points & influencing their tech roadmap.


Commercial skills:

Pre-sales supports your sales engine by identifying more opportunities via up-sells, cross-sells, renewals, repeats and referrals.


Trusted advisor:

Pre-sales learns how to use their position of trust as a voice of reason, respect and subject matter expertise with clients including CIOs.

What our clients say

I wish we had this training many years ago. It proved to our team how Pre-sales has a bigger, wider role to play in the commercial process.

Darren Hall, Enterprise Account Director
Pure Storage

Really engaging and applicable to so many situations, in and outside pre-sales.

Oliver England

Our Pre-Sales training consists of 4 components:

pre-sales impact training 4 elements image. 1. IMPACT the sales process, 2. DISCOVER & influence, 3. INSPIRE change, 4. SOLVE client challenges

Your Natural Blended Learning Journey:

Welcome to your Learning Pathway!  The 4 pre-sales training workshops are your ‘go-to’ learning events, separated by some time at work to give you a chance to bring the learning to life.  In between workshops there are Blended Learning resources such as Coaching Sessions,, SuperStar Podcasts, Lunch & Learns and Quick Win Assignments.  This easy to absorb, ‘little and often’ learning pathway has been Natural Training’s ‘secret sauce’ since 2005!

Manager Engagement:  We stay actively engaged with your Managers throughout the journey with Briefings and a Coaching Kitbag to ensure your team has the right level of coaching support to change selling habits forever.

Case Study

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How the programme works:

Ready to get started?

Please give us a call and tell us your pre-sales challenges. As always at Natural Training, we will make the programme fit you like a glove, injecting your product demos abd customer stories for the authentice realism that Natural is known for.

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The insight, gravitas & skills to influence CX buyers.


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