Business Storytelling
Business Storytelling
Clear & authentic company stories to inspire action
Programme Overview
For sales teams of 6–500+ people | Tailored and delivered in-house
If you feel that your company story isn’t being told well, then this Business Storytelling training programme can really help.
- Is your team telling your company story in an engaging and inspiring way?
- Do your customers and stakeholders buy in to your organisation’s story?
- Can your prospects easily tell the difference between you and competitors?
Storytelling in business is about presenting a narrative with a strong human connection that engages an audience, influencing them to act or feel differently about your company.
Told well, stories help you stand out from your competition, and provide customers and ‘raving fans’ with an easy to remember storyline.
During the training we help your team to move from fact-based lists to compelling business story telling. This includes:
- Identifying a clear and relevant purpose for each story
- How to construct and narrate authentic stories that generate quicker decision making
- Simple ways to adapt stories for product updates, customer pitches and executive summaries
- Understanding how to elevate meaning and context behind data and facts
- Receiving some valuable feedback on their own presentation style and content
Every programme is tailored to your business.
We don’t deliver off-the-shelf public courses, or training to individuals. Each programme is designed and customised for your organisation, your market and your sales challenges, then delivered in-house or virtually to your teams.
Get in touch
Complete this short form and we will arrange a free consultation to understand how we can help you and the team convert more sales.
Business Storytelling Programme Benefits
1
Learn to tell engaging stories, rather than listing facts
2
Stand out from competitors
3
Convey company values, inspire emotion and create personal connections
4
Humanise data and insights
5
Lots of practice until telling your company story is second nature
6
Motivate your customers and audiences to take action
What our clients say
Excellent training. This really helped with my storytelling skills and how to be more on point with prospects. Engaging and informative.
Tom Smith
Business Development Executive, CoolSpirit
A Practical, Commercial Approach
This is not creative writing training.
The programme is commercially focused and grounded in real business communication. We help participants understand when storytelling works, what makes stories persuasive in business settings and how to balance authenticity with commercial intent.
Sessions typically include:
- Story frameworks and narrative structure
- Story mining exercises using real experiences
- Presentation and communication coaching
- Peer feedback and live practice
- Audience adaptation techniques
- Storytelling for sales, leadership and change communication
- Turning data, insight and expertise into compelling narrative
As with all Natural programmes, the emphasis is on learning through doing. Participants practise throughout, receive coaching and leave with practical tools they can immediately apply back in the workplace.
Excellent training. This really helped with my storytelling skills and how to be more on point with prospects. Engaging and informative.
Tom Smith
Business Development Executive, CoolSpirit
Typical Outcomes
Following the programme, organisations often report that their teams:
- Communicate with greater confidence and clarity
- Deliver more engaging presentations and pitches
- Create stronger emotional connection with customers
- Explain complex ideas more effectively
- Improve stakeholder buy-in and influence
- Sound more authentic and commercially credible
- Feel less reliant on slides, scripts and over-detail
- Develop more consistent messaging across the business
Business storytelling is not about becoming a performer.
It is about helping intelligent people communicate their ideas in a way that others genuinely understand, remember and act upon.
How We Deliver This Programme
Every organisation is different, so every Natural Training programme is tailored to suit your team, your market and your objectives. Before delivery we work with you to understand your commercial challenges and customise the training accordingly.
Typical tailoring includes:
- Your products, services and value proposition
- Your customers and sales environment
- Real sales opportunities and live accounts
- Bespoke role-plays, simulations and case studies
- Your sales methodology, CRM and commercial processes
- Manager involvement and post-programme reinforcement
Delivery options:
- In-person workshops
- Virtual live training
- Blended learning programmes
- Multi-country rollouts
- Global delivery
Your Natural Blended Learning Journey:
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Ready to get started?
Let’s make it yours – naturally..
Please give us a call to arrange an in-depth consultation to work out how we can make the programme feel and look just right for you, with your stories, your products and your people featuring prominently.
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